Alexa Chung goes all Sixties siren for latest Maje campaign

The British style icon fronts Maje's spring/summer 2013 campaign in a set of '60s-inspired shots

Alexa Chung channels the look of Andy Warhol's Factory era as she fronts her second campaign for Maje.

The British style icon and TV host has returned as the face of the Parisian label for the spring/summer 2013 ads. The images, which were shot by photographer Craig McDean and inspired by the legendary artist's pop art style, show Chung lounging on a series of giant cushions while modelling key pieces from the latest collection.

In one picture, she can be seen lying on a cushion on the floor wearing a camouflage print dress and lace-up ankle boots, with her shaggy brunette hair worn in its signature just-got-out-of-bed style. In another, the presenter wears a cream shirt dress and stares moodily at the camera.

PICS: ALEXA CHUNG'S DEBUT CAMPAIGN FOR MAJE

Back in December, it was announced that Maje was launching a competition, titled 'Majed By', for fans to win the chance to jet off to New York to be styled by Chung in a photoshoot for the brand. Three women will be selected (two through Facebook Europe and one via the US equivalent) and the results will then be unveiled in Maje stores worldwide and on the website during Paris Fashion Week next month.

What do you think of Alexa Chung's latest Maje campaign? Do you like the pictures? Tell us your thoughts in the comments box below!

ALEXA CHUNG: STYLE HIGHS & LOWS

LATEST FASHION NEWS