Alexa Chung’s new gingham bag is stylish, under £30 AND supports a good cause

What more could you want?

alexa chung gingham bag

What more could you want?

What if I told you you could shop an it bag with the Alexa Chung seal of approval, for a good cause, and that it would just set you back £25? You'd be pretty chuffed, right?

Today, the designer and model has launched a limited edition gingham bag in support of Small Business Saturday (on 2nd December), an initiative founded by American Express to support small and independent businesses, which is a cause close to Alexa's heart.

She says, 'Supporting small independent businesses has always been important to me because it was how I was brought up - shopping at the local Hampshire butcher or the village shop.'

alexa chung gingham bag

The cute canvas bag, in pale blue gingham, is the first bag designed by ALEXACHUNG, and showcases the brand's ethos of making pieces that are classic, yet quirky and cool.

Shop now: GINGHAM TOTE BAG FOR AMEX SHOP SMALL for £25 from ALEXACHUNG

alexa chung gingham bag

And by buying the bag, you're not just showing your support for small businesses, because all profits will go to Sarabande, the foundation established by the late Lee Alexander McQueen, which helps young creatives to accomplish their dreams.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.