Gucci Opens Milan Fashion Week With A Gorgeous And Geeky SS16 Collection

Alexa Chung and Salma Hayek watched on from the front row...

Just in case there was ever any doubt, the Gucci woman is 100% a chic geek. The fact was confirmed this afternoon by creative director Alessandro Michele who presented his beautiful second collection for the label, as Alexa Chung and Salma Hayek watched on from the front row. Here’s all the spring 2016 fashion goodness you need to know about…

The Graphic Appliques How fresh does this feel?! From the beautifully outlined floral dresses, to the sculpted organzas in neon colour combos, to the silk jacquard suits punctuated with vivid embroideries, every idea was executed thoroughly and with the richest of detailing. Last season’s pussy bows and ruffle necklines returned as sequinned, cartoonish effects - even the house’s sell-out IT bag, the Dionysus, is back with a trompe l’oeil twist. Alessandro Michele has firmly made his mark.

The Commitment To The Beret The best thing a new designer can ever do when they take the helm of an iconic house is establish their signature aesthetic. The new Mr Gucci’s is the geek – think kooky cool styling, haute tortoiseshell glasses and a new campaign to bring the beret back. Kendall Jenner and Emily Ratajkowski are already on board, so, really, there’s no question that it’s a winning movement.

The Incredible Set Stretched along an old train platform, Alessandro Michele laid down a gorgeous Gucci carpet and popped up dozens of antique room dividers, peppered with prints from the collection for his quietly decadent set.

The Front Row Fans Dakota Johnson, Sofia Coppola and Chloe Moretz are all known fans of the new Gucci era, but at today’s show even more stars turned out to support. Alexa Chung and Salma Hayek were spotted on the front row - two likely new recruits for the geek chic gang.