Alberta Ferretti now available online

The to-die-for Alberta Ferretti and Philosophy ready-to-wear collections are now available online at their own unique new website

Last week saw the long-awaited launch of the Alberta Ferretti website, where customers can browse and buy Alberta Ferretti and Philosophy ready-to-wear collections exclusively for the first time.

Renound for her hyper-feminine designs, and a favourite with celebrities such as Claudia Schiffer, Rachel McAdams and Sandra Bullock, internet shoppers will now be treated to their pick of fragrances, apparel and accessories by the Italian fashion mogul at the click of a mouse.

Far from missing out on the unique shopping experience of stores, internet punters will be offered an exciting, interactive shopping experience. The site is split between the two distinct brands, with each boasting a virtual catwalk from which to pluck your pick of the designs straight to your shopping basket.

Red-carpet-ready, lighter-than-air chiffon dresses lead the way in the signature collection this season, while Philosophy maintains its contemporary credentials with a variety of more wearable garments, many adorned with their look of the season: lip and eye prints. So within such easy reach, Alberta Ferretti is set to be the go-to designer for the new breed of fashion front-rowers.

The site is powered by established internet retailer, The YOOX Group, and Ferretti herself seems more than pleased with their efforts at making her store a virtual reality: 'The online store offers new and stimulating opportunities in terms of immediacy, fun, freedom and interactivity. I am very excited about this new project.'

Experience the site for yourself at www.albertaferretti.com