Emma Watson Unveils UN Women's Next Step In The Fight For Gender Equality

The UN Women Global Goodwill Ambassador launched the new HeForShe initiative at the World Economic Forum.

Emma Watson, on behalf of UN Women, unveiled the next stage of the HeForShe campaign at the World Economic Forum in Davos yesterday. Let us introduce the HeForShe IMPACT 10X10X10.

The HeForShe campaign’s IMPACT 10X10X10 initiative is a one-year project that aims to work with governments, big corporations and universities that are in positions to have huge influence on women's empowerment and gender equality.

The World Economic Forum's Global Gender Gap Report 2014 confirmed that there is still a large gap between men and women in terms of political engagement and workplace equality and that little has changed since 2006.

With that in mind, the global leaders of HeForShe's new initiative are made up of key influencers from the worlds of politics, business and education. They include: Prime Minister Mark Rutte of the Netherlands; President Ernest Bai Koroma of Sierra Leone; Prime Minister Stefan Löfven of Sweden; Mr. Paul Polman, CEO and Chairman of Unilever; Rick Goings, Chairman and Chief Executive Officer of Tupperware Brands Corporation; and Dennis Nally, Chairman, PricewaterhouseCoopers International Ltd.

'The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action. The pilot initiative provides that framework. Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally,' said Emma Watson at the World Economic Forum.