Everyone At The World Cup Is Hooking Up – Thanks To Tinder
Downloads of Tinder and Grindr are up 50 per cent in Brazil
Downloads of Tinder and Grindr are up 50 per cent in Brazil
It seems savvy singletons are taking full advantage of the World Cup crowds, as dating apps Tinder and Grinder have reported download surges of up to 50% in Brazil.
With around 3.7million people expected to travel through the host nation this summer, it’s clearly proving to be the best opportunity to meet someone new - and someone you’ll never have to see again if you don’t want to.
“The average user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is [also] up by nearly 50 per cent in Brazil since the start of the World Cup,” a Tinder spokesperson told Quartz.
Despite only launching 18 months ago, Tinder has more than 10 million users worldwide, with Brazil now ranking as its third-largest user base behind the US and UK. The location-based apps allow you to search profiles of people who are geographically close to you and start messaging each other if you ‘match’.
Downloads of gay and bisexual dating app Gindr, too, are up 31% in the last few weeks.
This isn’t the first time that sporting events have got people all hot sweaty. American snowboarder Jamie Anderson joked that she had deleted the app from her phone to concentrate at February's Sochi Winter Olympics. "Tinder in the Olympic Village is next level," she told US Weekly. "It's all athletes! In the mountain village it's all athletes. It's hilarious. There are some cuties on there."
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