Two former music industry employees are rivaling iTunes with their charitable downloading site, which enables people to buy songs while supporting a good cause.
A new music download sites that donates to charity every time you buy a track has been dubbed 'the ethical way to download'
Lee Cannon and Jonny Woolf set up fairsharemusic.com six months ago, in partnership with Oxfam, Amnesty International and the RSPCA, donating a share of every sale to the buyer’s chosen charity.
For every £7.99 album purchase, around 32p is donated to charity. ‘Fairsharemusic is simply tapping in to people’s embedded generosity,' says Mr Cannon.
‘If one product has an element of good attached to it and they are the same quality, then it’s been shown 80% of people will choose that product.'
With more than 20 years music experience at the Mercury and Warnergroups, Mr Cannon and Mr Woolf’s music download site has acquired 60,000 users from 147 countries, with 10% of buyers from the USA.
Yesterday, the website released a love compilation album for the British Heart Foundation, with £3 from each album sold going to the Mending Broken Heartsappeal.
In addition, the fairsharemusic site has 11million tracks to download and aims to secure a 0.2% share of the British music download market this year, and 1% by 2013.
The generous music duo has also launched a record label for artist-charity tie-ins.
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