Wayne Rooney loses Coca-Cola contract

As the footballer faces another scandal, his lucrative sponsorship has come to an end

It's officially all over for Wayne Rooney and Coca-Cola - the footballer has lost his lucrative sponsorship contract, as he faces scandal, once again, following a foul-mouthed outburst on the football pitch.

Rooney first signed to the brand back in 2005 and will miss out on a whopping £600,000 a year after losing the deal.

Although bosses at Coke have not commented on whether the footballer's behavior prompted their decision to not renew his contract, the news comes after he hit the headlines over the weekend for swearing into a television camera after scoring for Manchester United.

Bosses at Coke have reportedly been left unimpressed by Rooney's string of scandals, with the latest serving as the last straw.

This is certainly not the first time he has sparked controversy. News emerged in September 2010 that he'd paid a prostitute - 21-year-old Jennifer Thompson - for sex on multiple occasions, while Coleen was expecting their son.

Thompson claimed that Rooney paid her £1,200 each time, after meeting him in a casino in June 2009, adding he chased her with 'sex texts' and 'didn't seem to care he was betraying Coleen.

Commenting on the news, a spokesperson for Coca-Cola stated: 'We mutually agreed that we would not renew our relationship. We wish Wayne well in his career.'

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