Pearl and Daisy Lowe join them as the star faces of this year's charity initiative
Kelly Osbourne and mum Sharon have been unveiled as the star faces of Fashion Targets Breast Cancer 2013.
The mother and daughter duo front this year's charity campaign, which kicks off today and aims to raise funds through the sale of specially designed products from leading high street retailers including Topshop, M&S, Warehouse and River Island.
A year on from having a preventative double mastectomy, Sharon gives daughter Kelly a hug in the ad posters, which were shot by photographer Simon Emmett.
Sharon says of the campaign: 'Every year Fashion Targets Breast Cancer unites people for this vitally important cause, a cause that is particularly close to my heart. I know only too well the importance of the research this campaign funds – it’s vital that their scientists can keep making breakthroughs to improve the lives of women affected by the disease.'
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Kelly adds: 'I’m so happy to be in the campaign with the most important woman in my life – my mum. I’m urging everyone to wear your support!'
Joining them in this year's campaign, is another mother and daughter duo, Pearl and Daisy Lowe, who follow in the footsteps of Kylie Minogue, Kate Moss and Yasmin Le Bon, who have all fronted the charity ads in the past.
Fashion Targets Breast Cancer was founded by designer Ralph Lauren in 1994 after losing a close friend to the disease and has since raised a whopping £12.5million for cancer research. To find out more about the campaign and how you can get involved visit the Fashion Targets Breast Cancer website.
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