SEE David Beckham strip again!

PICS: David Beckham in his pants again - hurrah!

David Beckham personally launched his latest ad campaign for Armani underwear at Selfridges today – and, for those subjected to a cold grey day in Blighty, it really was a sight for sore eyes.

The England captain looked hotter than ever in the giant-sized poster, which covered the entire front façade of Selfridges.

David – who first stripped off to his pants for Armani in 2007 – was there in person to unveil the poster for the Emporio Armani underwear autumn/winter 09-10 campaign.

SEE MORE STARS SMOULDERING IN AD CAMPAIGNS HERE

And he looked just as gorgeous in the flesh as Gabby Logan introduced him to a hoarde of fans who’d braved the tube strikes to see him.

The footie star was joined by wife Victoria, who, unusually, took a back seat and let her husband enjoy his glory, while she shopped around inside the store.

David cut a striking figure in a single-breasted, navy Giorgio Armani suit, and even stuck around to meet and greet 300 fans who’d previously qualified for the VIP experience.

We’re not jealous. One. Little. Bit. 

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