The printed swaddle blanked adorable Prince George was wrapped in when he made his first outing has flown off the shelves…
Prince George may only be a few days old, but the tiny royal tot has already caused an internet storm. Thousands of parents have been rushing out to snap up the adorable printed swaddle he was pictured in, on his very famous first outing with Prince William and Kate Middleton.
The muslin wrap in question was made by US-based company aden + anais, who produce 100 per cent cotton, animal printed goodies for newborns.
The exact copy of Prince George's swaddle, available at Selfridges and John Lewis, comes as part of a pack of four 'jungle jam' themed pieces, costing £44.95.
The products have been flying off the shelves in store and online, as the 'royal baby effect' takes hold.
Raegan Moya-Jones, founder of aden + anais told The Telegraph: 'We are truly grateful and so delighted that the couple chose to debut the prince in aden + anais, it is such an honour!'
'We wish the Duke and Duchess of Cambridge many congratulations on the birth of their son.'
Do you think the 'Royal Baby Effect' will take hold? Let us know in the comments box below...
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