Vanessa Paradis unveiled as the first celebrity face of H&M Conscious

Vanessa Paradis stuns in earthy tones as she stars in H&M's Conscious campaign

Vanessa Paradis has upped her green credentials in a gorgeous way, by fronting H&M’s environmentally-aware collection, Conscious. And with her effortless elegance, she’s the perfect fit!

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Johnny Depp’s former flame lit up the set as she modeled key pieces from the latest collection created using organic cotton, recycled polyester and Tencel.

The Swedish high street titan aims to marry style with sustainability, with a forecast to keep fashion’s future that way. And with looks including these pictured, it certainly appears achievable.

In the just-released shots, Vanessa wears a bejeweled utility jacket with the sleeves rolled up, putting a spring in her step with floral print trousers. She goes on to work an ethereal vibe in a lemon sun dress complete with ruffles paired with white heels

The French actress’ hair is worn wild with tumbling waves and she sports a dewy finish on her skin with a brown shade shadowing her eyes.

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It’s a fresh step away from the Chanel campaigns Vanessa is more familiar with, but one that she wears well.

Speaking of the new fashion partnership, Vanessa said: ‘I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.‘

To show that their environment-focused line isn’t just a passing trend, H&M are inviting customers to bring in unwanted clothes to any store in the UK and Ireland and in return for each bag of garments handed over customers will receive a H&M voucher.

The full collection will be available in H&M stores world wide and online from March

What do you think of Vanessa Paradis fronting H&M Conscious collectiton? Let us know below

WATCH! Behind-the-scenes on Vanessa Paradis’ shoot for H&M Conscious

VANESSA PARADIS AND JOHNNY DEPP RELATONSHIP IN PICS