Petra Nemcova new face of La Senza

If everyone looks as good as Petra Nemcova in La Senza, the high street has a hit on its hands…

PETRA NEMCOVA SHOWS off her sexy side in the new ad campaign for La Senza.

The Boxing Day Tsunami survivor, and former flame of James Blunt, was selected as the high street lingerie chain's new, and most high profile, celebrity face, and looks set to do for La Senza what Noemie Lenoir did for Marks & Spencer.

'Lingerie modelling makes you feel so sexy and good about yourself,' says Petra.

'I really enjoyed the shoot, there was a fantastic team - we had tons of fun.

'Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great.'

But, the all-important question, which pieces has she actually bought for herself? 'My favourite garment was the black push-up bra,' confides Petra. 'It had such great shaping but still has very thin straps.'