The most viewed Instagram video of the year probably won't surprise you
Drum roll, please
Drum roll, please
Nothing is quite as satisfying as having a good old Instagram stalking sesh. Whether you're watching an Insta story on repeat or just scrolling through someone's feed for hours on end, there's nothing quite like it – especially when the subject in question is a celebrity.
The Kardashian/Jenner clan are without question one of the most influential families on social media, with a fan base of millions of people all over the world. So, it really won't come as much of a shock to you that one of them has managed to have the most watched Instagram video of the year. But which one of them has claimed the title?
Kim Kardashian has understandably been fairly quiet on social media after she was robbed at gunpoint in Paris during Fashion Week earlier this year, and it was recently thought that Kendall Jenner had deleted her Instagram after she seemed to have disappeared from the app. So just who has got the krown? (Sorry).
Of course, it's Kylie Jenner, people.
As well as taking the beauty world by storm with her sell out lip kits, the youngest member of the Kardashian/Jenners has just shy of 80 million Instagram followers at only 19 years old (which is more than you or I could ever hope to have in a lifetime).
The video in question that got all the views, we hear you ask? None other than that time that Kylie dressed up as Christina Aguilera for Halloween earlier this year. Last time we checked, the video had almost 44 million views, which is no mean feat.
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The question is, will anybody be able to snatch the title from Kylie before the year is out? We're thinking probably not, as they'd have to rack up some serious views over the next four weeks.
One thing's for sure, Kylie Jenner's Instagram reign isn't ending any time soon.
Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.
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