Katy Perry to launch new line of fragrances

Katy Perry is adding to her existing collection of scents with perfume powerhouse Coty

Katy Perry
Katy Perry
(Image credit: REX)

Katy Perry is adding to her existing collection of scents with perfume powerhouse Coty

Katy Perry isn’t content with chart domination, she’s now set to take over the fragrance world as she unveils plans to launch a new line of scents, adding to her existing perfume portfolio of Meow! and Purr.

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The new collection will be brought to beauty stores across the globe by perfume powerhouse, Coty, who are responsible for Calvin Klein, Marc Jacobs and Chloe fragrances.

Speaking of the new venture Katy said: ‘I am honored to be working with Coty, which has produced some of my favorite fragrances.

‘I'm excited to share what's next in my perfumed world as well as making Purr and Meow! more accessible worldwide!’

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The theme behind the scents is yet to be released but Renato Semerari, president of Coty Beauty has hinted at what we can expect as saying: ‘Katy is original and daring - her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.’

What do you think? Will you be snapping this new fragrances up? Let us know below.

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