David Beckham is letting H&M shoppers decide the fate of his flesh-flashing advert before the Super Bowl. Here's how...
David Beckham is allowing fans to decide the fate of his next H&M advert, which is set to air during the Super Bowl XLVIII.
According to an official statement, the high-street retailers have filmed two versions of Becks' new bodywear campaign, with shoppers set to decide which one gets aired during America's most primetime football game.
Of course voters won't actually be able to watch either clip before picking their favourite, because where's the fun in that? Instead H&M have presented the idea of a #covered and an #uncovered version to vote on.
Not wanting to let our minds wander too much, we can only presume the uncovered version means more flesh-flashing on David Beckham's part.
The 30-second ad promises to be an action-packed experience either way, with Victoria Beckham's hubby pictured running above East London's Truman Brewery in his high-street smalls.
But if there's one thing that guarantees to double the viewers, during a TV spot that's said to cost around $4 million, it's the prospect of David Beckham revealing almost-everything as the world watches on.
Around 90 million Americans are expected to tune in to the Super Bowl XLVIII on 2 February, with the ads also being aired inside the MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey. Nevermind the thousands of Brits who will skip bedtime to catch a glimpse of the new advert. Oh, and the football.
New York fans are also expected to flock to H&M's Times Sqaure store on 1 February, as it's transformed into a 'Fashion Meets Football' destination, where Beckham is said to be taking selfless with the first 200 people in line.
David Beckham's new bodywear collection with be his fifth line for H&M, which includes nine new styles which will be available to shop as the commercial airs.
Will it be #uncovered or #covered for David Beckham's H&M Super Bowl ad? We wonder...
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