An Analysis Of Romeo Beckham's Burberry Christmas Ad Launch Party

The 12-year-old was joined by David and Victoria Beckham at the unveiling of Burberry's Christmas ad last night.

Romeo Beckham and Burberry unveiled their Christmas ad campaign with a starry event in London last night, complete with an appearance from David and Victoria Beckham. Here's what we learnt:

1. The ad: From London with Love

Romeo Beckham stars as a Burberry-clad Santa Clause (think monogrammed check scarf, umbrella and the iconic trench coat) who delivers the gift of love to a young couple, played by model and dancers Hannah Dodds and Anders Hayward. Set in a beautiful, Burberry-esque version of London, the ad won't fail to get you in the festive mood.

2. Those moves

3. The haunting soundtrack

As beautiful as the tulle gown-clad dancers and the snowy-filled London streets themselves, is the ad's title track The Way That I Live by Ed Harcourt. Described by the man himself as 'an unrepentant howl', it's a song that will make you want to grab your nearest and dearest and never let them go.

4. Family Beckham

Flanked by his powerhouse parents, Romeo watched the the debut of the Burberry Christmas ad at the brand's flagship store in London's Regent Street and was given a congratulatory kiss on the cheek by designer du jour VB. Also in attendance were his grandparents. Aww.

5. Such a charmer There's no denying it: Romeo Beckham is adorable in the ad. His smile! Those dimples! So cute. And it seems he's just as affable once the cameras stop rolling. Gushing about his main man (boy), Burberry boss Christopher Bailey said: 'It continues to be an utter joy working with Romeo. He has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign.'

6. That tux

Never has a tween looked so dapper. Clad in Burberry, obvs, the little Beckham worked the cameras like only the offspring of two megastars could.

Good work Romeo and Burbs. Christmas is go.