The singer’s latest offering is 'too provocative' to be shown before 7:30pm, according to watchdogs
Red alert! An advert for Beyonce’s new fragrance Heat has landed her in hot water, after being banned from UK daytime TV for being branded too 'provocative'.
SEE BEYONCE’S STYLE TRANSFORMATON HERE!
The sizzling commercial opens with the nearly nude songstress writhing around in a bathtub, before donning a barely-there scarlet dress and strutting her stuff.
The singer then strikes a provocative pose up against a wall, to the tune of the seriously steamy track ‘Fever’.
But Bea’s barely-there ensemble has been branded a tad too revealing in places, earning her a telling off from industry watchdogs.
And now the fragrance ad has been canned by the Advertising Standards Authority, who insist it must not be shown before 7:30pm.
And in a statement, they revealed the reason for their decision.
‘Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,’ it read.
‘We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.’
WATCH Beyonce’s latest ad here…
What are your thoughts on Beyonce’s racy ad? Is banning it over the top? Let us know your thoughts in the comments box below.
SEE BEYONCE’S STYLE TRANSFORMATION HERE!
-
This year's John Lewis Christmas ad goes back to basics - and it's a heartwarming win -
Loro Piana's Harrods takeover delivers all the festive joy (and then some)Inside the Workshop of Wonders
-
After trying the newest iterations I can confirm that this blusher is one of the most iconic of all timeOrgasm is 25
-
Beyoncé makes history as the biggest GRAMMYs winner of all timeQueen.
-
The real reason Beyoncé didn't turn up to the Emmy AwardsPeople were not happy that Bey didn't grace the Emmys with her presence
-
Beyoncé Knowles' Picture Of Jay Z and Blue Ivy Dancing At Her Mum's Wedding Is Way Too CuteThe singer lets fans see what really happened inside the lavish ceremony by getting snap happy on her website.
-
This Photo Of Beyoncé Knowles As A Bridesmaid At Her Mum's Wedding Is Just IncredibleBey's good friend Kelly Rowland sends the social media world crazy after posting a photo from Tina's big day.
-
This Video Proves That Beyoncé And Jay Z Can Convince Their Famous Friends To Do AnythingBeyoncé and Jay Z got pretty much every celebrity they know to be in their fake film trailer - and you have to see the results...
-
Beyoncé, Jay Z and Solange Are Finally Speaking Up About What Went On In That LiftThe family issued an official statement about that shocking video, saying they're ready to 'put this behind us'
-
Is Solange Still Angry With Beyoncé? See What She's Done Now...After that epic fight video went viral, Solange deleted almost all the pics of Beyoncé from her Instagram. Is she sending a message?
-
Beyoncé Explains Why Women Need To 'Own Their Sexuality'The global superstar talks about sexual liberation and equal rights in the new issue of Out magazine
