Revealed! Blake Lively's redhead inspiration

The Gossip Girl has divulged why she ditched her signature blonde for a new fiery hue

She's one of Hollywood's favourite blonde bombshell, so when Blake Lively ditched her honey hue for a new fiery red shade this week, the question on everyone's lips was, why?

Well, now we have the answer!

As suspected, the starlet has switched hairstyle a new role in movie Hick, in which she'll star alongside Chloe Moretz and Juliette Lewis.

She told People Magazine: 'It’s for the film Hick, I thought (my character) needed red hair. It helps when you’re playing a role, when I don’t feel like myself. And I don’t really feel like myself with red hair.'

This isn't the first time Blake has undergone a style transformation for her art - she switched to brunette to play Carol Ferris in the much-anticipated blockbuster, Green Lantern.

As for her latest 'do, Ms Lively raved on the image overhaul, 'I love it, I feel like Ariel.'

BLAKE LIVELY'S FASHION EVOLUTION