New shampoo with ox bone marrow

Brazil's latest beauty hit? Ox marrow shampoo

We thought we'd heard it all on the strange beauty ingredients front when bird poo was used in a luxurious facial, but now a Brazilian shampoo has taken the crown with ox marrow extract as its key ingredient.

Going against every other beauty manufacturers' bid to rid their products of animal derived extracts - and any remote fears of lingering mad cow disease - the South American country is audaciously selling bone marrow from oxen as the best way to achieve healthy looking locks.

The glamorous Tutannol shampoo has hit the shelves in Brazil with further promises of '0% salt' and 'essential oils which strengthen and sterilize hair' – should your hair need sterilising that is.

Somehow, we just can't see this one taking off in a hurry…