The new-gen formulas transforming less-than-luscious lashes
Words by Lucy Abbersteen and Sarah Barnes
A new season brings with it cracking new beauty trends and brand-new products. Time and time again, the beauty brains that be will offer up innovative new products that fill a void we didn't knew we had.
And when it comes to mascara, the new lash-lengtheners are no different. So without further ado, let us walk you through six of the hottest new mascara offerings for SS18.
Benefit BadGal BANG!, £21.50, Fabled
Benefit's mascaras have long had a cult following; They're Real is one of the world's best selling mascaras, and both it and Roller Lash have won award after award after award. A 300-bristle brush ramps up volume, while aeroparticles (taken from space technology so as not to weigh down lashes) give lashes a feather effect.
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Maybelline New York Total Temptation Mascara
As well as being encased in to die for millennial pink packaging, the coconut formula conditions lashes without creating clumps for a flawless look.
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CliniqueFIT Workout 24-hour Mascara, £20, Selfridges
Activewear make-up has blown up in the last year due to women leading more and more active lives (make-up you can wear at the gym? Yes please). With sweat-resistant formula, this powerful wand lengthens and curls for 24 hours.
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Max Factor Dark Magic Mascara, £11.99, Boots
Long and short bristles mean you get length and volume, minus spikiness.
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By Terry Lash-Expert Twist Brush, £25, Space NK
Two brushes in one, mix length with volume for a look that's multidimensional. The straight brush offers serious lash-lengthening prowess; then twist it into a double helix to add tons of volume.
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Urban Decay Troublemaker Mascara, £19.50, Fabled
Fans of the brand's Perversion mascara will love the volumising upgrade of Urban Decay's new release, Troblemaker. Tiny hooks on the brush work to bulk up your lashes before fanning them out for a fluttery and full look. We approve.
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Givenchy Noir Interdit Mascara, £26, House of Fraser
Hard-to-reach lashes aren't a problem for Givenchy's Noir Interdit; the 90 degree brush can coat even the teeniest of hairs, making it ideal for adding darker than dark drama.
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Rest assured that your eyelash woes are no match for these new-gen hero formulas.
Consider your new season mascara fix, fixed...
