Navigating The World Of Beauty Just Got A Whole Lot Easier

If you're baffled by the options in the aisles and need some expert advice on the products you should be using then allow us to introduce you to Powder.

Even as beauty editors we sometimes feel that we need a degree in chemistry to decode a product’s properties and understand just who is going to benefit from using it – let alone whether it’s the right thing to put on our skin.

Navigating the supermarket shelves or the aisles at Boots can be a pretty daunting task too; you’re unsure what products are worth parting with your cash for but at the same time you’re not willing to risk a hard-sell from the store staff. And, is there anything more frustrating than paying cold hard cash for an expensive serum or cleanser only to get home and discover that your skin absolutely hates it? The humanity!

Well before you gamble on yet another product you’re not one hundred percent sold on you should take a little look at a site that has the Marie Claire office hooked - it might just be the answer to your prayers (or at least the solution to not wasting your money).

Powder is a very clever edit of only the most amazing and effective products on the market. If you’re after a cleanser for your skin type that takes into account your age and skin concerns, its there, or maybe you’re looking for that elusive concealer than disguises both dark circles and blemishes but doesn’t dry out your already dry skin in the process, then you’ll find that too. See, we told you it’s clever.

All you have to do is sign-up, tell Powder a little about yourself and your concerns, and your results will be tailored for . How refreshing! You can store your recommendations in your ‘Beauty Drawer’ and through your feed you’ll be able follow the latest launches and see expert – and tailored - advice that has been curated just for you; from how to get the most out of your blusher, to how to nail your self tan.

It’s a game changer people.