If you're one of the lucky readers to get their hands on a limited edition copy of our October issue, you'll have seen the groundbreaking video embedded in Dolce & Gabbana's new Pour Femme and Pour Homme campaign...
If you're one of the lucky readers to get their hands on a limited edition copy of our October issue, you'll have already seen the groundbreaking video embedded in Dolce & Gabbana's new Pour Femme and Pour Homme campaign.
Haven't seen it yet? Feast your eyes on this!
In a UK first, Marie Claire has featured the film in a print advert. Page 35 of the October issue (with cover star Blake Lively) contains a 45-second Dolce & Gabbana video, shot by none other than Mario Testino.
The sumptuous Pour Femme and Pour Homme film is set in a village square in southern Italy. During a wedding party, a girl, played by Laetitia Casta, lets her mind wander and fantasises about her lover, Noah Mills (well who wouldn't?).
As the first UK glossy to have used the ground-breaking technology, we've been obsessing over this clever little vid here at MC HQ for some time. Here' s what you had to say on Twitter:
@chinnaminna My copy of @marieclaireuk has a video advert in it. How cool is that?
@Tbeautyblog The new magazine with a built in screen and advert! AMAZING!!! :) X
@MMRLDN You can watch the Dolce&Gabbana ad in the new issue of @marieclaireuk Totally loving it.
@delaranikkhah Check out the amazing Dolce&Gabbana print video ad in @marieclaireuk
@redlipsswearing I'm soo excited about he @dolcegabbana video advert in @marieclaireuk October issue!!! #future #amazingthings
@cvlaarkamp Were you one of the lucky ones who had an actual D&G video ad in your October copy of Marie Claire?
@bethsquires What?! There's only a D&G video advert in my print @marieclaireuk! #dontopenitinalibrary
@biggsyv You can watch the new Dolce&Gabbana ad in the new issue of @marieclaireuk Amazing technology!
What do you think? Join the discussion @MarieClaireUK #dolcegabbana
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