Madonna to launch her first fragrance

Madonna’s first perfume, Truth or Dare, will hit shelves in spring 2012

It seems Madonna has finally succumbed to the celebrity fragrance market. The queen of pop revealed she will be launching her first perfume, Truth or Dare, early next spring.

Madonna signed the deal with Coty, announcing the Truth or Dare Eau de Parfum will hit the shelves by May 2012, after debuting exclusively at Macy's the previous month.

The 53-year-old singer revealed to Women's Wear Daily, 'I have always been obsessed by fragrance. And for years I wanted to create something personal that was an expression of me but that other people could relate to as well.

'Something honest, and yet daring, hence the name Truth or Dare.'

Trying to contextualise this idea, Madonna wanted the fragrance to smell 'dark and edgy', so has mixed strong woody scents with a vanilla base and soft florals.

The bottle itself looks sophisticated and classic, with edgy modern detailing.

The fragrance range, consisting of a body lotion and shower gel as well, will form part of Madonna's second lifestyle brand, of the same name, 'Truth or Dare'.

Following the success of her debut Material Girl label, the star's new line will be targeted at an older audience and will start with the fragrance launch.

Madonna will be starring in the ad campaign herself, which is set to have a global print, TV and online reach. So expect to be seeing Madonna everywhere in the next few months.

Clearly not wanting to be out-done by her star icon, it seems the allure of the perfume industry has gripped Lady Gaga, too, who has revealed she will be will be launching a fragrance.

Gaga, who is often compared to Madonna, will be competing in the perfume-stakes with her first fragrance, rumoured to be called 'Monster'.

Contrary to M's scent, Gaga's will reportedly be aspiring to smell of 'blood'. We'll reserve judgement on that one...

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