Inside the pop-up wellness space where models hang out during LFW
Facials, massages and CBD drinks – welcome to the Model Zone
Facials, massages and CBD drinks – welcome to the Model Zone
It's no secret that Fashion Month takes its toll on models' skin – all that endless application, removal and reapplication of make-up at show after show can affect even the most resilient of complexions.
So the opportunity for them to take time out and unwind with a relaxing treatment between shows is a pretty invaluable one. Enter, the Model Zone.
For the twelfth year running, Weleda is offering complementary facials and massages for models at a secret location a stone throw's from the British Fashion Council's main show space, Somerset House.
The lounge itself is a chilled area filled with cosy chairs and tables and complete with healthy snacks and CBD-infused drinks. Models are then able to pop downstairs to the treatment room for a 30-minute Skin Food Facial, which brightens and restores moisture winter-ravaged skin, leaving the complexion with a healthy, 'lit from within' glow.
Alternatively, they can opt for an aromatic body massage using one of Weleda's heavenly oils, and take away a goodie bag of treats post-treatment.
Weleda were also on hand to offer relaxing hand massages backstage at Victoria Beckham, a known celebrity fan of their cult moisturiser, Skin Food. Therapists used its sister cream, Skin Food Light, which is suited for models on-the-go lifestyle as it soaks in quickly with no stickiness, and has an uplifting, relaxing scent.
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Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.
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