FIRST LOOK: Katy Perry reveals new look in ghd shoot
The singer vamps up her look in dramatic black and white pictures for latest ghd campaign
The singer vamps up her look in dramatic black and white pictures for latest ghd campaign
Katy Perry channels old school glamour in a series of striking black and white images shot by renowned fashion photographer Ellen von Unwerth in her latest ghd campaign.
As ghd's global brand ambassador we've seen Katy in various colourful campaigns, but these new photos of the superstar are more stylish and classic than we've ever seen before.
'It was fun to go a more natural route after playing characters in my last ghd campaign,' said Katy. 'Ellen von Unwerth captured both the playful and chic looks amazingly well.'
Shot in LA by legendary photographer Ellen at the end of the singer's world tour, we love Katy's sophisticated and chic look in the elegant images.
'Our new campaign brings the ghd brand promise of a ‘good hair day, every day’ to life,' said Paul Stoneham, chief executive officer for ghd.
'Katy and Ellen have created something really special in these images, capturing the essence of ghd today.'
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
What do you make of Katy Perry's latest look? Are you a fan or do you prefer her normal colourful style? Tell us your thoughts in the box below...
KATY PERRY PAID £1.2 MILLION TO SING AT HOLLY VALANCE'S WEDDING
-
Prince William gave a rare personal update on the 'hardest year of his life'
Prince William
By Jadie Troy-Pryde
-
Keen to shop with a conscience this Christmas? 38 ethical gifts our Editors recommend
Take a considered approach this holiday season.
By Ally Head
-
Andrea's It List: Timeless wardrobe staples
Our Editor-In-Chief, Andrea Thompson, reveals the investment pieces she has on rotation
By Andrea Thompson
-
Kim Kardashian reveals her biggest beauty regret
Kim Kardashian has revealed that she really regrets one permanent change she made to her looks.
By Caroline Leaper
-
FIRST LOOK: Katy Perry is back in a new arty ad campaign for ghd
Pop superstar Katy Perry makes her fourth appearance as the face of hair products firm ghd
By Fiona Raisbeck
-
Katy Perry lashes out with Eylure
The I Kissed a Girl star gets in on the lashes trend
By Cassie Steer
-
Love or hate? Katy Perry's new blonde hair
The songstress has switch to the light side, but what do YOU think of her new look?
By Marie Claire
-
Love or hate? Katy Perry's new red hair
The singer showed off her 'accidental' new hair hue for the very first time
By Marie Claire