Harvey Nichols have announced their first ever beauty-only store, in Liverpool's ONE Centre.
In the battle to get us all offline and back in-store, shopping perks and incentives have reached an all-time high (think Fashion Night Out and London Fashion Weekend).
The trend? It's the experience that counts.
Enter the latest concept in luxury beauty retail: The Bazaar.
Kind of like a fusion between Space NK and a drop-in spa, the Harvey Nichols Beauty Bazaar is a three-floor store with an extensive menu of treatments (think spray tans, brow waxes and even botox), plus niche, premier and prestige retail outlets. And it's all in one place.
The concept was born from the lack of branded beauty retailers in the North, and is a UK first. And, true to Harvey Nics tradition (they first introduced brands like MAC and Shu Uemura into the UK market), The Bazaar has also won the exclusive for several brands previously unseen on the streets of ‘Pool.
Harvey Nichols Group Concessions and Beauty Director, Daniela Rinaldi says, 'It will be glamorous, exciting and energetic – a compelling beacon of beauty for all.'
It's opening in late Autumn, and is sure to attract more interest than a DVF sample sale on opening day.
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