FIRST LOOK: Kristen Stewart for Balenciaga
Balenciaga has unveiled its first image for the highly-anticipated fragrance campaign starring Kristen Stewart

Balenciaga has unveiled its first image for the highly-anticipated fragrance campaign starring Kristen Stewart
Balenciaga has unveiled the first image from its highly-anticipated campaign for new fragrance Florabotanica, starring Kristen Stewart.
The Twilight actress looks stunning as she strikes a pose in a structured floral-print dress from Nicolas Ghesquière's spring/summer 2008 collection for the label.
KRISTEN STEWART IS THE NEW FACE OF BALENCIAGA PERFUME
The photograph, shot by Steven Meisel, sees Kristen giving a sultry stare into the camera, while her tousled tresses and bold make-up complete the high-fashion look.
Kristen has revealed that she deliberately didn't try to be sexy for the campaign, she told WWD: 'I think that's kind of perfect for this particular ad. Usually, a fragrance ad would definitely be (sexy).'
'When I first stood there, I was like, "OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?" And they were like, "Just be comfortable."'
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Florabotanica is the third fragrance Balenciaga has created, following on from Balenciaga Paris and L'Essence.
What do you think of Kristen Stewart's Balenciaga ad? Let us know in the comment box below.
KRISTEN STEWART'S STYLE HIGHS & LOWS
-
Penn Badgley has written songs for every one of his A-list girlfriends, from Zoë Kravitz to Blake Lively
By Jenny Proudfoot
-
10 extraordinary mothers around the world
We celebrate the life-changing work of women who are changing the world for the better
By Mischa Anouk Smith
-
I tried TikTok's lemon balm tea for a week to see if it can really help to reset your nervous system - my honest review
Sit back and pour yourself a cup of calm.
By Anna Bartter