Evangeline Lilly new Coty face

Evangeline Lilly signs up as new Coty perfume model

Lost star Evangeline Lilly has signed up as the new face of Coty fragrance, Cool Water Woman.

Cool Water now has two of the hit TV show's biggest stars fronting their campaign, as fellow Lost actor Josh Holloway is already the face of the male version of the fragrance, Cool Water Men.

Lilly, who plays Kate Austen, will be seen in TV and print adverts from July this year. This is the first time that she has signed up to front an advertising campaign.

She commented that the scent, 'definitely represents the juxtaposition between purity and sensuality, and there's that sort of fresh newness. On top of it, there's strength that's underneath it all, that is where sensuality comes from — versus just pure sexiness.'