Eva Mendes steamy perfume ads banned
Banned in America, you can watch Eva Mendes' risqué TV ad right here

Banned in America, you can watch Eva Mendes' risqué TV ad right here
A new advertising campaign featuring Eva Mendes for Calvin Klein has been banned, after being deemed too risqué for TV.
The steamy ad for new fragrance Secret Obsession shows an all-nude Mendes, who controversially reveals a little too much flesh for the US censors.
Directed by celebrated photographer Steven Meisel, the clip will now only be available online, as American networks have refused to accept the advertisement, even in a censored version.
Tom Murry, president and chief operating officer of Calvin Klein, commented to WWD, 'This development is not entirely a surprise for the US market.
He added, 'We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the US primarily through the website, the print campaign and at point of sale. We are anticipating a very successful global launch.'
This is not the first time that the American fashion house has caused controversy with its provocative advertising campaigns.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
In the Eighties, images featuring a 15-year-old Brooke Shields with the tagline 'Nothing comes between me and my Calvins,' caused an outcry. Then in 1995, the brand was investigated by the Federal Bureau of Investigation, over a series of images for Calvin Klein jeans, which showed young models in a number of suggestive poses.
Watch Mendes's controversial TV advert below.
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
-
Anatomy Of A Wardrobe: TV presenter AJ Odudu is carving out her own lane, one show-stopping look at a time
Watch as we take an exclusive look inside AJ's wardrobe
By Lily Russo-Bah
-
This perfume has been an icon for over 20 years, and for good reason—it’s soft, elegant, and oh so feminine
Feminine but not *too* sweet
By Lucy Abbersteen
-
Got marathon fever? Trust us: these 12 running accessories will make any distance more manageable
Once you try these, you won't look back.
By Amelia Yeomans