Elizabeth Banks new L'Oréal face

L'Oréal adds Elizabeth Banks to its celebrity line-up

L'Oréal has added yet another celebrity to its starry line-up, with the announcement that Elizabeth Banks is its latest face.

The Definitely Maybe actress joins a long list of glamorous women who have represented the beauty giant, including Eva Longoria Parker, Beyonce, Scarlett Johansson and Penelope Cruz.

Speaking on her new role, Banks commented, 'I am so honoured to be the newest L'Oréal Paris spokesperson and to join such a distinguished group of women who proudly say the iconic phrase, "Because You’re Worth It".'

Banks is one of Hollywood's hottest new stars, and has scored a string of hit movies this year, including George Bush biopic W and comedy Zack and Miri Make a Porno.