Deciem founder Brandon Truaxe has died aged 40
All of the brand's stores, offices and factories were closed on Monday in honour of his death


All of the brand's stores, offices and factories were closed on Monday in honour of his death
It has been announced that Brandon Truaxe, founder of Deciem, has sadly died at 40 years old. His cause of death has not been confirmed.
According to Vox, the company's acting CEO Nicola Kilmer sent the below email to all staff confirming the news:
'I can’t believe I am typing these words. Brandon has passed away over the weekend,' she wrote. 'Heartbroken doesn’t come close to how I, and how I know many of you will be feeling.
'All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder.
'We are all in disbelief and shock but I will be in touch again very soon. I love you all incredibly much, as did he.'
Deciem, also known as 'The Abnormal Beauty Company', is the parent company of a number of brands including The Ordinary, Hylamide and The Chemistry Brand.
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Truaxe was removed as the company's CEO by a judge in October last year.
Our thoughts are with Brandon's friends and loved ones and everyone at Deciem at this sad time.
Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.
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