Chimamanda Ngozi Adichie New Face Of Boots No7

Chimamanda

published 20 October 2016

We're here for this

Award-winning author Chimamanda Ngozi Adichie (if you’ve not read Americanah, add it to your reading list, stat) has been announced as the new face of Boots No7 range, a move that sees the brand being added to the already huge roster of people who revere the widely inspiring feminist icon.

Chances are, even if you’re yet to read Adichie’s books, you’ve probably heard her inspiring TED talks including Why we should all be feminists and The danger of a single story – which have been watched by millions worldwide - with her words being sampled on Beyoncé’s Flawless (we say sampled, but Adichie's vocals contribute so much to the song itself, that she is listed as ‘featuring artist' on the track).

She recently contributed a ‘thank-you note’ to Michelle Obama for The New York Times 'T Magazine' cover feature, and Chimamanda Ngozi Adichie speech about feminism may well change your life.

Speaking about her new role, the author outlines the transformative powers of makeup whilst managing to succinctly silence any people that still believe being a feminist and a lover of makeup are mutually exclusive…

‘I love makeup and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off.

‘There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like.

‘What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.’

Hear hear.

The new No7 Boots campaign featuring Chimamanda Ngozi Adichie will be out later this week, and we can't wait...

Holly Rains is the digital editor of Marie Claire UK. She has over 10 years journalism experience, working as an editor and writer, specialising in digital media, content strategy and dog breeds. Prior to Marie Claire, she has held senior staff positions at ELLE UK, Grazia and Company magazine.

Holly is a frequent speaker, panelist and interviewer on a range of subjects including media trends, careers and entertainment. From working with Reuters to provide global red carpet coverage for events like the BAFTAs, to discussing fashion and beauty trends on network TV, she was also the host of the Marie Claire series ‘Holly’s First Dates’, where she regularly interviewed a mix of inspiring woman and A-list celebrities (including Jack Black, Dakota Fanning and Renée Zellweger) - a series which garnered half a million views in its first two months. And was approved by The Rock.

Her love of office-based meetings means that the days of discovering the melting point of Cadbury's Flakes are long gone, but when she isn't dreaming of scheduling in meetings, she likes to think about social media, and how best to avoid it whilst still retaining the title of 'digital' editor. She also likes learning about emerging technology, Influencers and how to become a Financially Responsible Adult.

Contact Holly: holly.rains@futurenet.com

Marie Claire Newsletter