And it's because of the internet
Despite the important life lessons we can learn from Icelandic women, and the obsession we all seem to have with Scandinavian design, it seems that the English language is having more of an impact on Iceland than we first thought.
And, it's a shame really because words like 'Solarfri' (where staff get a random afternoon off because the weather's turned nice - yes, really) sound pretty damn pleasant to us.
It's just been reported that the Icelandic language is at risk of dying out because more and more people are using English there. The culprit? Mass tourism would be the most obvious reason, especially as its the number one employer for the country, but it's also because of the rise of voice-controlled assistants that often speak English.
At present, the language is being spoken by under 400,000 people and people are fearing that it'll become an ancient language like Latin if we're not careful about preserving it.
Teenagers in Iceland's capital Reykjavik can already be heard speaking exclusively English amongst themselves. And, considering Iceland only became an independent country back in 1944, its presidents are really championing protecting its heritage and language.
