Mooncup urges women to ‘Love their vaginas'

A bold new advertising campaign has launched to get women to shed their embarrassment and learn to love and talk about their vaginas...

A controversial and fun new advertising campaign by innovative company Mooncup features posters all over the UK and the underground with different names women have for their vaginas - fru-fru, bajingo, coochie, lady garden and vajay-jay.

It is part of a drive to highlight a third alternative in sanitary protection - one they say offers health and environmental benefits over tampons and pads.

One woman will use at least 11,000 throwaway tampons and pads in her lifetime. The majority are flushed, blocking sewage systems or ending up in the sea. The rest are binned and go to landfill. Mooncup intend to stimulate debate and encourage women to care about their vaginal health as much as they care for their hair, nails and make up. Kath Clements, Campaigns Manager for Mooncup, says: ‘We hope the ads will get women thinking, smiling and talking about their vaginas.'

Mooncups are ecofriendly, cost effective menstruation cups made from medical grade silicone and contain no dyes, bleaches or pesticides. Unlike other sanitary products, they leave no fibres behind.

Mooncup was launched by Brighton entrepreneur Su Hardy in 2002 and is now stocked in Boots, as well as independent health food stores and through the mooncup.co.uk website.

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