Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Food and Drink

    Ben & Jerry's reveal that their ice cream tubs should actually be stored upside down

    Jadie Troy-Pryde's avatar
    By Jadie Troy-Pryde
    Published 7 August 2020 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    ben & jerrys upside down
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The heatwave is here, and ice cream is our number one priority as temperatures sore. There are some delicious flavours to choose from at the moment, from the Percy Pig ice cream, to the retro sweet ice lollies and you can even get your hands on some Jaffa Cake flavoured frozen treats.

    And if you're really looking for something a little different, there's now a Ben & Jerry's pot that combines ice cream and crisps. Yep, you read that correctly. Although it sounds a little strange, we're trusting the experts on this one.

    However, one thing that has come to light this week via Tyla is that you've probably been storing your ice cream wrong this whole time.

    That's right - forget just popping your tub in the freezer and leaving it there to stand. You're actually meant to be tipping it upside down.

    The Ben & Jerry's website states that the ice cream tubs must be stored upside down to avoid freezer burn, whereby frozen goods are affected by air and cause dehydration and oxidation. While it's still safe to eat, it means that the taste is compromised.

    You may like
    • UK heatwave I'm a Climate Communicator: Britain's Heatwaves Feel Like Summer—But They're a Sign of Something Much Bigger
    • Heatwave Denim Listing Instead of Light Washes, Celebrities and Fashion Experts Are Wearing a Different Denim Shade This Summer
    • A woman on the beach, in a bikini, eating some fruit I'm an Exercise Physiologist—If You’re Feeling Puffy, Tired, and Achy This Summer, These Everyday Habits Could Be Playing a Role

    It's also best to keep it at the back of the freezer to keep it from being hit by warm air whenever the door is opened.

    It reads: 'Over time, ice evaporates. As the moisture leaves the ice cream and joins forces with moist ambient air, it refreezes on the ice cream's surface, creating the tell-tale crystals that indicate freezer burn. What you're left with is a concoction that's icy, crunchy and kinda yucky.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    'Freezer burn may be your ice cream's worst foe. Spare yourself from experiencing this culinary catastrophe: store your pint upside down somewhere deep in the freezer (never in the door).

    'Of course, the other popular way to beat the burn is... eat the whole pint!'

    So now you know.

    Jadie Troy-Pryde
    Jadie Troy-Pryde
    Social Links Navigation
    News Editor

    Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.

    Read more
    UK heatwave
    Sustainability I'm a Climate Communicator: Britain's Heatwaves Feel Like Summer—But They're a Sign of Something Much Bigger
    Heatwave Denim Listing
    Shopping Instead of Light Washes, Celebrities and Fashion Experts Are Wearing a Different Denim Shade This Summer
     
     
    A woman on the beach, in a bikini, eating some fruit
    Female health I'm an Exercise Physiologist—If You’re Feeling Puffy, Tired, and Achy This Summer, These Everyday Habits Could Be Playing a Role
    Benzene in skincare
    Skincare Countless TikTok Posts Are Creating Panic Around Benzene in Beauty Products—We Investigated the Science Behind the Story
     
     
    Latest in Food and Drink
    Best rooftop bars: The Standard
    Food and Drink The Best London Rooftop Bars To Visit This Summer
    Turning down food noise at Christmas
    Food and Drink Feel Like You're Constantly Thinking - or Worrying - About Food? Your Failsafe Guide to Turning Down Food Noise This Christmas
     
     
    Britpop range
    Food and Drink This top-rated Sparkling English Wine is refreshingly affordable — and also has an enticing low-ABV option in the range
    The Hotel Chocolat Christmas boxes
    Food and Drink I never know what to buy my family for Christmas - but these luxurious Hotel Chocolat gifts are guaranteed crowd-pleasers
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    A woman stretching, dry brushing, and taking supplements at home
    Wellbeing Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
     
     
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.