It’s the time of year we’ve all been waiting for - Amazon’s Prime Big Deal Days are here! Previously known as Amazon Prime Day, this is one of the biggest sale events of the year, where you can save on Amazon’s huge selection of beauty, home, gifting, and of course, fashion finds.
But fashion sales (especially ones with as many options as Amazon has) can be difficult to navigate. Luckily as a shopping expert who spends more time browsing through online stores than I’d care to admit, I’ve developed a knack for filtering through the sale noise to find the chicest fashion pieces at the very best prices.
We're on the site all day and keeping this live blog updated every hour because we don’t want to miss any of the best fashion deals. Whether you’re looking to find some new jeans, an on-trend pair of earrings, or some staple pieces to round out your autumn/winter wardrobe, keep scrolling to shop the top picks from Amazon’s fashion deals page.
When is Amazon Prime Big Deal Days?
It’s on right now! Previously known as Amazon Prime Day, Amazon’s Prime Big Deal Days event is running from Tuesday 10th October to midnight on Wednesday 11th October.
To take advantage of the deals you’ll need to be an Amazon Prime member - if you’re not signed up yet you can get a free trial right here.
Amazon Prime Big Deal Days 2023 fashion deals quick links:
- Shop all of the Amazon Prime fashion deals here: Levi’s, Radley and more
- Shop our top beauty deal picks here - including 43% off Olaplex
- Shop up to 54% off Levi's here
- Shop up to 30% off Orolay here
- Shop up to 46% off Adidas here
What are the best Amazon Prime Big Deal Days fashion deals?
Amazon has really stepped up its game when it comes to fashion. Over the past few years it has introduced loads of its own new brands like The Drop and Find., where you can shop staple additions to your wardrobe alongside on-trend styles - and yes, Amazon’s own brands have some impressive discounts right now too.
It’s also a great place to find top designers like Levi’s, Calvin Klein, Radley and more - all under one roof, so when you introduce the impressive Prime Day discounts it becomes somewhat of an ideal shopping experience.
Of course as a shopping expert, the last thing I’d want to do is encourage you to shop just because something happens to be on sale! So I’ve included only the most timeless, autumn-friendly and giftable fashion finds in this list. Keep scrolling to shop them for yourself.
The best amazon prime day fashion deals:
30% off Orolay Long Trench Coat
If you're in the market for a new trench coat this autumn, might I point you in the direction of this 30%-off one from Orolay? Reviewers say it's of an incredibly high quality, so it will last you for years to come.
42% off Levi's Women's Ribcage Straight Ankle Jeans
You basically can't go wrong with Levi's Ribcage straight ankle jeans - they're the perfect straight leg fit and never gape at the waist. I'll let you in on a little secret - I actually prefer them to the classic 501s.
24% off Chunky Silver teardrop statement earrings
I've been seeing silver jewellery everywhere at the moment, and this chunky teardrop design is the most on-trend style around. The pair was already a bargain even before the 24% discount!
20% off JW PEI Women's Gabbi Ruched Hobo Handbag
JW PEI's iconic ruched handbag is discounted right now! It's available in loads of incredible colours - from statement brights to autumn-friendly neutrals, so there's sure to be one to suit your style.
30% off Orolay Women's Hooded Puffer Down Coat
Orolay's coats are always incredible quality, so I'm always on the lookout for any discounts. This long puffer coat is perfect for winter walks - being both comfy and chic, it ticks all the right boxes!
51% off Tommy Hilfiger Cable knit jumper
Save an impressive 51% on this classic Tommy Hilfiger cable knit. It's so easy to style with jeans, a satin slip skirt, or even some slouchy trousers for a put-together WFH look.
37% off RADLEY London cookie cutter medium Purse
Cult British brand Radley always deliver when it comes to chic accessories, and this purse is no exception. It comes in an autumn-friendly chocolate brown shade and is an impressive 37% off right now.
38% off Calvin Klein Women's Sleep Pant
If you're anything like me you'll probably be bringing out your comfy loungewear and PJ sets in preparation for the cosiest season. Now is a brilliant time to invest in a new pair of PJ bottoms - and these Calvin Klein ones are both chic and 38% off.
36% off Levi's Women's 90s Trucker Jacket
Levi's 90s Trucker jacket is the perfect slouchy fit to throw on over basically anything. It's the ideal lightweight layer for this awkward in-between weather we've been having lately.
44% off Clarks Chelsea Boots
You can never go wrong with a classic pair of ankle boots. This Clarks pair are guaranteed to be comfy, and the timeless flat style will match beautifully with countless autumnal outfits.
53% off Tommy Hilfiger saddle bag
I can't quite believe the 53% discount on this Tommy Hilfiger saddle bag! The deep colours feel very autumn-friendly, so it's the ideal piece to take into the next season.
40% off Tommy Hilfiger Women's Th Iconic Cap
I'm always obsessed with baseball caps come autumn, and this chic navy one will pair perfectly with oversized knits and trench coats. Consider your autumn wardrobe sorted.
15% off the drop vegan leather straight leg trousers
Leather trousers are the unsung heroes of the cold weather fashion world. Style this straight leg black pair with knitwear, sweatshirts, or your favourite striped tee (and privately gloat about the 15% discount you nabbed on them).
35% off Levi's Women's Iconic Western Shirt
Double denim is still huge news moving into autumn, but if you're not keen on doubling up on your blue tones this washed black shirt is perfect. The oversized fit gives it a relaxed-yet-elevated feel.
50% off Geox knee-high boots
These knee-high boots are the perfect example of a long-lasting sale buy. They'll go with countless autumnal outfits - whether paired with mini skirts and tights or pulled on over leggings for a coffee run - and the comfy flat style still feels really elegant.
48% off Sloggi Women's Zero Feel Ultra Bra
Who doesn't adore a bra that feels like you're wearing nothing at all? The name of this Sloggi Zero Feel bra speaks for itself - it's the ideal piece to wear under a plain white T-shirt plus you can save almost half price on it right now.
34% off The Drop Women's Blake Long Blazer
A classic black blazer is an absolute wardrobe staple - especially going into autumn -so if you're on the hunt for a good one, The Drop's offering is super highly rated and 34% off right now.
32% off Swarovski Angelic Collection necklace
If you're getting ahead on your Christmas shopping, Amazon's Prime Deal Days event is a great place to find some bargains - case in point: this Swarovski necklace. It's the perfect timeless piece for special occasions and you can get an impressive 32% off on it right now.
52% off Swarovski Women's Angelic Collection earrings
And you can save over half price on these classic stud earrings! They'd make the perfect present or just a pick-me-up treat for yourself - I can guarantee that you'll get loads of use out of them.
18% off Levi's Women's 501 90's Jeans
Levi's 501 90's jeans are the perfect slouchy style to pair with blazers, T-shirts, and Adidas Sambas - AKA my autumn uniform. If you're been eyeing them for a while, now's a great time to invest.
34% off adidas Women's Grand Court Sneaker
Speaking of Adidas, these timeless white trainers are a failsafe styling option - not to mention they're super affordable right now, thanks to their 34% discount.
50% off Vans low top trainers
With celeb fans like Hailey Beiber, Sofia Richie Grainge and Kim Kardashian, Vans trainers really are the understated cool shoe brand of the season, so you can bet I'm snapping up this classic black and white low-top pair while it's reduced by 50%.
25% off CRZ YOGA Women's Butterluxe Yoga Leggings
I own these leggings myself and can personally vouch for their incredible softness. I adore them for yoga and Pilates, and the 25 inch length makes them perfect for petite legs.
15% off CRZ YOGA Women's Butterluxe High Neck Longline Sports Bra
And you'll also make a saving on this equally soft (and surprisingly supportive) longline sports bra. I'm a huge fan of the chocolate brown shade - you'll catch me wearing it pretty much anywhere from workout classes to coffee runs.
60% off RADLEY London Essex Lane Zip Around Backpack
Allow me to introduce your new favourite backpack. This Radley number looks super sleek and still manages to fit a surprising amount considering its compact size. And can we please talk about the 60% discount?
15% off Amazon Essentials green crew-neck jumper
Green is the neutral-adjacent shade that will go with basically everything in your wardrobe. I'm a huge fan of this jumper which combines a classic fit with a statement colour.
42% off Sloggi Women's Zero Feel Top
Save an impressive 42% on this Sloggi bra that feels like you're wearing nothing at all. It comes in a few different nude shades, making it the perfect piece to wear under white shirts.
36% off RADLEY London Angel Lane grab top handbag
This Radley handbag is timeless, chic and practical. Once you've added the fact that it's 36% off it's basically the perfect black bag.
44% off Vivienne Westwood Bloomsbury Women's Quartz Watch
If you're in the market for a new watch, might I suggest this Vivienne Westwood model? It's currently 44% off!
50% off Triumph Women's Bathrobe
Can't decide between a silky robe and a fluffy dressing gown? This chic black one offers the best of both worlds - and all for 50% less!
49% off Calvin Klein Women's Maternity Bra
This Calvin Klein maternity bra is perfect for nursing, feels incredibly comfy and is almost half price right now.