What exactly is denim contouring? Jessica Alba may have answers…

Jessica Alba DL1961

published 11 August 2016

Because we all love a little contouring...

We all love a little contouring. In the last year or so, we’ve seen faces, hair colours, legs, bums and even ears being shaped by makeup – and now, apparently, it’s the turn of our jeans.

Yes a new denim line launching this month is offering the first denim contouring, a new fashion buzzword, that, from our understanding, seems to be code for just really flattering jeans.

The DL1961 label has teamed up with none other than Jessica Alba to produce said super-fit denim, with the features of traditional jeans being edited, or contoured, to sculpt and add illusion to the shape, just as you’d get with any other type of contouring.

'Each jean style is unique in terms of its pocket placement, where we place the whiskers [those lighter, bleached lines that can create illusions on the thighs], and we use the weave of the fabric to our advantage in certain places, like under the bum and on the knees to avoid that awful bagging!' Sarah Ahmed, creative Director at DL1961, tells us.

'Our tightly woven denim fabric is engineered to give you the ultimate hold and comfort and our fit is nipped just perfectly at the waist, cinched at the thighs and right below the bum to give you a perky bum.'

'We really take the time to first conceptualise and then wear-test each jean style to make sure that season after season we deliver exactly what our customer wants. Our power hold denim combined with our fresh designs really delivers that.'

For devotees to the skinny, denim contouring could be a great way to explore new styles, without compromising on the sucky-sucky stretch fabrics that you’ve come to rely on.

'You want some stretch so they hold everything together,’ explains Jessica. ‘The other important aspect is for them to be a little tighter on your thighs so they lift your butt, then nipped at the waist to accentuate the curves.’