It's Wednesday 17th July - which means it's the final day to take advantage of the Amazon Prime Day fashion deals. As somewhat of a shopping journalist veteran, I can’t tell you how many sales I’ve covered in my time. So naturally, I’ve picked up a few tricks when it comes to browsing online to find the most impressive deals, and when it comes to Amazon fashion, I consider myself an expert on finding the chicest buys at the best prices. So I’ve filtered through the noise to come up with this carefully curated list of the best fashion finds in the Amazon Prime Day sales - you are very welcome.
The biggest sale of the online shopping world is almost coming to a close, and when it comes to the Prime Day sale, there are certain brands that we love to keep an eye out for - Levi’s for the best denim basics (like these longline 501 shorts that are currently only £30) and Amazon’s own brand The Drop for chic summer dresses to name a few. We've already rounded up our top Editors' deal picks along with the best wellness and Pilates and even ghd deals.
Amazon has dropped some pretty great Prime Day fashion deals too, so I’ve taken the liberty of rounding them up for you below. I’ll be updating this story regularly, so expect to find the best Amazon fashion deals currently available to shop - right until the moment it ends at midnight tonight (the 17th of July) - so be sure to check back throughout the day for my carefully curated edit of Prime Day fashion deals. Happy shopping!
The best Prime Day fashion deals: Quick links
Shop our roundup of the best Prime Day fashion deals:
Prime Day dress deals
A flattering ruched design, pockets and a 43% discount? Yes please.
This 100% linen mini shift dress is incredibly timeless.
I've seen countless influencers in this exact smocked dress style. It's so versatile and comes in a ton of colours to suit your style - the perfect summer piece.
The ruched bodice on this midi dress is effortlessly flattering. I'm planning to pick it up for my next European holiday.
You have no less than 24 prints to choose from with this timeless floral maxi number. And yes - they're all on sale right now.
Prime Day shapewear deals
I own the CRZ YOGA Butterluxe leggings and trust me when I say they are the comfiest material you will ever put on your body. Style this bodysuit with an oversized shirt, ankle socks and dad trainers.
You can't go wrong with a wear-under-everything T-shirt bra, especially when it comes in a range of wearable nude shades.
Save 18% on this incredibly highly rated Skims-inspired bodysuit. Personally? I want one in each colour.
These high-waisted cycle shorts are the perfect piece to wear under flowy summer dresses in the heat.
Pair this high-neck super soft and stretchy T-shirt with low waisted baggy jeans and form-fitting maxi skirts alike. I'm so impressed with the discount on this.
Prime Day footwear deals
These statement strappy heels are both chic and comfy.
PSA: These timeless Havaianas are 49% off.
Not only are the adidas Sambas currently in stock, they're also discounted right now.
Make a statement with these silver strappy sandals. I'd pair them with light wash denim for an on-trend look.
Elevate your summer outfits for less with these espadrille wedges.
If you're a fan of summer flats, there's an impressive discount on these sliders.
And the same goes for these classic Reebok white chunky trainers.
Prime Day denim deals
After the perfect pair of longer length denim shorts? Look no further.
This utility jumpsuit is included in one of our favourite influencer's Amazon edits - and the Prime Day sales.
I've been wanting to pick up a pair of Levi's 501s for a while now, and they're currently reduced by 42% so now's the perfect time.
I already own and love the Ribcage jeans, so I can personally assure you that this purchase will make a great investment.
You'd be excused for thinking I have a bit of a Levi's obsession, but they really do last a lifetime, and these wide-leg Ribcage jeans are both flattering and timeless.
There's a 66% discount on these longline shorts - no big deal.
Prime Day accessories deals
The entire MC UK fashion team is obsessed with these affordable earrings. At this price, why not snap them up in both silver and gold?
This grab bag will go with pretty much everything. Our fashion editor Penny owns and loves it, so naturally I'm planning on picking it up myself.
It's a great time to invest in a timeless watch - like this 63%-off Fossil piece.
And I can't quite believe the fact that this bi-metal slim watch is under £30.
JW PEI has some great discounts on right now, and this angular shoulder bag feels like an elevated twist on a classic style. All for 20% less.
There's 30% off these retro-style sunglasses.
There's an impressive saving on this asymmetrical Swarovski choker.
Save 20% on this classic BOSS silver watch.
You can't go wrong with a classic pair of silver hoops - especially when they're 33% off.
These classic round sunglasses will add a vintage feel to your outfit.
Prime Day swimwear deals
The Calvin Klein swimwear section is killing it this Amazon Prime Day. Case in point: this flattering scoop back swimsuit that's currently 60% off.
There's 30% off this classic red triangle bikini top.
For a more sporty look, this zip-front design is perfect.
When is the next Prime Day?
While Amazon Prime Day may have now ended, you can expect another Prime Day-level sale event from Amazon to crop up soon. The online marketplace usually holds two major sale events - one in July and one in October - and you can bet we will be rounding up the best fashion deals for you then.
What is Amazon Prime Day?
Prime Day is one of the biggest events in the retail sales calendar. Usually falling in the middle of July, most products on the online marketplace will be slashed in price, so it’s a great time to pick up the products you’ve had your eye on for less. And yes, this includes some of team MC UK’s favourite tried and tested products.
Do you have to have an Amazon Prime membership to take advantage of the deals?
Yes. You will need to sign up for an Amazon Prime membership to take advantage of the Prime Day sales. A prime membership costs £8.99 a month (or £4.49 per month for 18-22 year olds) and comes with plenty of other perks like access to TV and movies and free next day delivery on millions of items. You can even get a 30-day free trial if you’re not sure you want to commit to an ongoing membership, so you basically have nothing to lose by signing up.
How we curated these deals
As Marie Claire UK's Junior Shopping Editor, I'm no stranger to browsing through the online sales to find the very best deals. When it comes to fashion in particular, sale shopping can be quite tricky, especially when there are as many options as Amazon has.
I like to stick to tried and tested brands like Levi's, Calvin Klein and The Drop for pieces that I know will be worth the money. But occasionally some lesser-known brands can surprise me in their chicness. The SHAPERX bodysuit and Rajputana earrings, for example, were unexpectedly affordable additions to my basket that I know I'll wear time and time again.
Essentially: know that I've done all the hard browsing work for you to find the best Amazon Prime Day fashion deals. You are very welcome.
Alternative sales we love right now
Sure, Amazon Prime Day has some great fashion deals available (as the above roundup proves), but the summer sales are in full swing, so I simply had to highlight some of the other brilliant sales on right now:
New lines added to the COS sale
Summer elegance in the Free People sale
For elevated basics check out the ARKET sale
Take an extra 20% off in Anthropologie's sale
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