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    1. Fashion

    Orange fashion trend: it's all about the Aperol Spritz

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 29 February 2024 In Buying Guides

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    spring/summer 2024 trends
    (Image credit: Future)
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    Elle Woods once said: "Whoever said orange was the new pink was seriously disturbed". She clearly wasn't on the front row at any of the spring/summer 24 shows in New York, London, Milan or Paris last September.

    The catwalk was positively awash with the dopamine-inducing hue, in all its declinations, from bold neon and Aperol Spritz tones to more subtle sunset shades.

    If you look into the meaning of the colour, you'll understand why designers like Kim Jones at Fendi, David Koma and Emilia Wickstead have opted to paint their new collections tangerine.

    It is often associated with confidence, positivity, happiness and warmth. What better hue to ring in the new spring season in? Add to that the fact that fashion can be a real mood-elevator and you have yourself a fashion trend that will no doubt put a smile on your face.

    On the catwalk, it was very much all about the head-to-toe tangerine look. At Fendi, models layered two shades of clementine, which could be seen on accessories too, including gloves and bags, while at Missoni and Tove, pale orange dresses were worn with matching sandals.

    Others were a little more paired-back with it. Emilia Wickstead layered a zesty shirt and shorts set under a monochrome floral coat, while Loewe models wore pastel cardigans with black skirts and sandals.

    For a wearable take on the orange fashion trend, try beaking up the colour by mixing in orange separates with more neutral hues such as white and tan. And when going for that statement piece, let it do all the talking, keeping accessories to a minimum.

    Shop my favourite orange fashion trend pieces below, and for the colour-averse, try the monochrome trend here.

    orange fashion trend

    Max Mara, Navigli Trousers
    £395 AT MATCHES

    orange fashion trend

    Jade Croper, Asymmetric Top
    £385 AT BROWNS

    orange fashion trend

    Bottega Veneta, Sardine Intrecciato Leather Shoulder Bag
    £3,500 AT NET-A-PORTER

    orange fashion trend

    H&M, Draped Shirt Dress
    £21.99 AT H&M

    orange fashion trend

    Arket, Sleepers Tapered Flip Flops
    £29 AT ARKET

    orange fashion trend

    Mango, Linen-Blend Trousers
    £49.99 AT MANGO

    orange fashion trend

    Zara, orange scuba top
    £29.99 AT ZARA

    orange fashion trend

    Massimo Dutti, Wool Blend High Neck Sweater
    £89.95 AT MASSIMO DUTTI

    spring/summer 2024 trends

    Zara, Draped Neck Dress
    £9.99 AT ZARA

    orange fashion trend

    Reiss, Wool Blend Overshirt
    £395 AT REISS

    spring/summer 2024 trends

    Issey Miyake, September Orange Top
    £390 AT ISSEY MIYAKE

    spring/summer 2024 trends

    The North Face, Nuptse Quilted Jacket
    £420 AT BROWNS

    Marie Claire Newsletter

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    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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