EVERYTHING hitting stores this week
I know I've banged on before about how great the new Primark SS18 collection is, but that's because it really, really is.
Here's a sneak preview of what's launching in stores over the next few weeks, and trust me when I saw you'll be able to tick ALL the SS18 trend boxes without so much as a dent in your wallet, which is the best kind of shopping really.
Bold stripes
Deck chair stripes are back in for SS18, but with a chic twist. Think red and white dresses, and oversized blue shirts, which will go very nicely indeed with the denim flares Primark is serving up for Spring.
Athleisure buys
If you missed out on the athleisure trend the first time round, then I have good news for you, in the form of bold red and white sweatshirts, utilitarian trainers and white ankle boots.
Statement accessories
Don't ditch the statement earrings just yet as they're still a major trend for SS18. I'm loving the tassel earrings that will elevate a basic white shirt now, and a floaty summer dress later.
Primark's bag game is strong too, with bright red Céline dupe bags and chic navy backpacks that mix practicality and style.
Floral prints
Some might say florals for spring aren't very groundbreaking (let's be honest, it's everyone's favourite quote from Devil Wears Prada), but you know what? If it ain't broke, don't fix it. That said, the high street store has hit refresh on the trend with some lace inserts and interesting colour-ways so it would be a shame not to embrace them.
Now we know it's annoying that you can't shop Primark online (though there's a good reason for it), but you can nonetheless have a little browse of the new collection below, if only to mentally prepare your shopping list.
Red Stripe Wrap Dress, £15
Yellow Turtleneck Jumper, £10
Red Crossbody Bag, £10
Red and White Stripe Jumper, £8
White Ankle Boots, £16
Navy Backpack, £12
Polka Dot Blouse, £6
Red Parka Mac, £30
Printed Jumper, £8
Gold Hoops with Tassels, £3
Navy Jumpsuit, £6
Black Floral Print Dress, £6
Green Mesh Panel Trainers, £10
Blue Striped Shirt Dress, £13
Black Slip On Mules, £8
Check Print Trench Coat, £30
Floral Lace Insert Dress, £15
Fringed High-Waisted Jeans, £15
Gold Statement Necklace, £4
Blue Stripe Shirt, £10
Burnt Orange Collarless Coat, £25
Camel Trench Coat, £25
