I’m well aware it’s sale season, but H&M’s new in page is filled with too-good-to-miss pieces. The high-street favourite has tapped into some major trends with its latest offering — including sharp tailoring, cool neckerchiefs, dreamy boho blouses and wide-leg denim. Consider me obsessed.
As a fashion editor who is always on the lookout for the most expensive-looking pieces on the high street, H&M tends to be my first port of call. In my opinion, the brand can't be beaten when it comes to affordable yet elevated designs. With a great mix of timeless basics and on-trend pieces that will upgrade everyday outfits, H&M will always have something I'm looking for.
The only downside with H&M is that pieces are so good they tend to sell out instantly, so it's only natural that I keep my finger firmly on the pulse of what's new-in. I've scrolled through the latest arrivals and picked the 25 best pieces from H&M's new-in section that will have your transeasonal wardrobe covered.
Oh, and if you're a fan of editor-approved new-in picks, don't forget to check out our top selections from COS, Arket, Net-a-Porter, Zara and Massimo Dutti too.
Shop H&M new in
Spring may not yet be in the air, but Spring trenches have started landing in stores - and they won't be around for long.
You can't go wrong with a classic pair of straight leg jeans and H&M are one of the few High Street stores to have an extensive size range.
Rectangle bags continue to be one of the must-have styles for 2025 - if you're shopping on a budget this bag ticks all the boxes.
Preppy polos will bring a new season energy to your favourite denim.
Warmer days are coming so invest in lighter outerwear now.
Style denim and khaki with a pop of red for a fresh new season feel.
This striped boat neck top is a total no-brainer for effortless style on the days you don't know what to wear.
Channel cool collegiate style with this oversized cable knit.
A classic pair of sunnies is a must-have staple in your wardrobe. This rectangular pair is a steal.
We love the subtle shoulder pads in this dark denim shirt.
A classic trench never goes out of style — at this price point, you simply can't go wrong.
Layer a striped rugby top of a preppy blue shirt for new season layering in the depths of winter.
This barrel shaped shoulder bag looks super high-end at a seriously high-street price.
These jeans are giving us major Chloé’ vibes. Add to cart immediately.
Top tip! Use the H&M filter to select all leather footwear. These studded ballet pumps look way beyond their high street price tag.
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