I’m well aware it’s sale season, but H&M’s new in page is stuffed with too-good-to-miss pieces. The high-street favourite has tapped into some major trends with its latest offering — including sharp tailoring, cool neckerchiefs, dreamy boho and wide-leg denim. Consider me obsessed.
As a fashion editor who is always on the lookout for the most expensive-looking pieces on the high street, H&M tends to be my first port of call. In my opinion, the brand can't be beaten when it comes to affordable yet elevated designs. With a great mix of timeless basics and on-trend pieces that will upgrade everyday outfits, H&M will always have something I'm looking for.
The only downside with H&M is that pieces are so good they tend to sell out instantly, so it's only natural that I keep my finger firmly on the pulse of what's new-in. I've scrolled through the latest arrivals and picked the 25 best pieces from H&M's new-in section that will have your transeasonal wardrobe covered.
Oh, and if you're a fan of editor-approved new-in picks, don't forget to check out our top selections from COS, Arket, Net-a-Porter, Zara and Massimo Dutti too.
Shop H&M new in
This flared skirt might just be the item at the very top of our H&M wishlist. A true statement piece that looks much more expensive than it is.
Neckerchiefs are an easy way to add interest to your outfits, and we love this embellished version.
This two-piece short suit is giving high fashion at a budget price.
These smart shorts will look great with the matching jacket, or worn with a brightly coloured knit.
A houndstooth blazer is a forever classic. The double breasted shape is 10/10.
We love the subtle shoulder pads in this dark denim shirt.
Brat green gets an update for winter with this knitted t-shirt.
A classic trench never goes out of style — at this price point, you simply can't go wrong.
This barrel shaped shoulder bag looks super high-end at a seriously high-street price.
These jeans are giving us major Chloé’ vibes. Add to cart immediately.
Tick two trends off at once with this leopard print bubble hem dress.
This romantic blouse will look great layered under a knitted vest or dress.
Ahoy sailor! These wide-legged trousers with front button details are seriously chic.
This high-neck quilted jacket is practical and stylish.
We love these camel colour ballet flats. Pair with coloured tights to brighten up winter days.
This maxi dress is a super cool and easy to wear everyday option.
We love a puff sleeve, and the silhouette of this jacket is super chic. Perfect for layering or wearing alone as a top.
A knitted dress and knee high boots is our winter uniform. The button details on this dress make it look super premium.
We love the scalloped hem and stud detailing on this shirt.
Brown isn't going anywhere for 2025 — this dress is an affordable way to tap into the trend, without compromising on style.
Pinstripe trousers are a wardrobe staple — this charcoal grey pair will get snapped up quickly.
The cut of this blazer is feminine and fitted. The slate grey colour is timeless.
These two-tone earrings will add a touch of sparkle to any outfit.
This is a major party dress — the zebra print and statement silver buttons have us obsessed. It could also be styled over a T-shirt and jeans.
A classic pair of penny loafers are a must have. We love this leather pair.
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