I'm a Gen Z shopping expert—these are the gifts guaranteed to satisfy even the fussiest of Gen Z's

A fail-safe guide

Gen Z gift guide
(Image credit: Future)

Look, I get it. Gen Z is not the easiest generation to shop for—I should know, I am one. With TikTok serving gift guides and It-girls providing style inspo every day, it's no surprise your favourite Gen Zer might have an ever-growing wish list that they probably started curating in June (true story).

To take the stress out of gifting your loved ones, BFF, colleagues or partner, I did my due diligence by scouring the internet (TikTok included) to find the top gifts. As a shopping expert, it's literally my job to know what's hitting the shop floor and where to purchase the most covetable items, so I can safely say these picks are good—several have made their way to my wish list. As an aside, make sure you check out our other Christmas gift guides including Christmas Gifts For Her.

From beauty to fashion and wellness to health—I tapped up our resident Wellness girlie, Ally Head, Senior Health Editor for recommendations—we've got you covered. So without further ado, below you'll find a variety of thoroughly researched pieces that cover different price points. Whether you're looking to secure the perfect stocking stuffers or want to invest in forever pieces, these are the gifts that your favourite Gen Zer wouldn't think twice about exchanging. Happy shopping.

Shop our top picks

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. 

Sofia Piza is a Fashion Writer with experience working across runway trends, shopping picks, creative production, and celebrity fashion news. Born in Mexico and raised in five countries, Sofia decided to settle in London after spending four years at the London College of Fashion, studying Fashion Journalism. When she's not sourcing inspiration from social media, you will most certainly find Sofia anywhere from a local vintage market to busy central London streets people watching - the possibilities are endless.