I'm a Gen Z shopping expert—these are the gifts guaranteed to satisfy even the fussiest of Gen Z's

A fail-safe guide

Gen Z gift guide
(Image credit: Future)

Look, I get it. Gen Z is not the easiest generation to shop for—I should know, I am one. With TikTok serving gift guides and It-girls providing style inspo every day, it's no surprise your favourite Gen Zer might have an ever-growing wish list that they probably started curating in June (true story).

To take the stress out of gifting your loved ones, BFF, colleagues or partner, I did my due diligence by scouring the internet (TikTok included) to find the top gifts. As a shopping expert, it's literally my job to know what's hitting the shop floor and where to purchase the most covetable items, so I can safely say these picks are good—several have made their way to my wish list. As an aside, make sure you check out our other Christmas gift guides including Christmas Gifts For Her.

From beauty to fashion and wellness to health—I tapped up our resident Wellness girlie, Ally Head, Senior Health Editor for recommendations—we've got you covered. So without further ado, below you'll find a variety of thoroughly researched pieces that cover different price points. Whether you're looking to secure the perfect stocking stuffers or want to invest in forever pieces, these are the gifts that your favourite Gen Zer wouldn't think twice about exchanging. Happy shopping.

Shop our top picks

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.