There’s no denying swimwear can be a tricky item of clothing to shop for. Not only do you want to ensure you're tapping into the trends for the season ahead but a great piece of swimwear should also flatter your figure and boost your confidence, so you can feel your best whether you’re posing poolside, heading to the beach or even just taking a dip in your local lido.
Thankfully, this season these two needs combine, as the biggest swimwear trends for 2024 are also some of the most figure-flattering styles around. Fans of high-octane swimwear will be pleased to see that this season maximalism is back, with embellishment and fun details taking many different forms, while for those who prefer something more sleek and simple, two-tone styles are the way to go.
When it comes to shapes, in previous years the high-waisted bikini has taken a backseat to 90’s inspired high leg cuts. For 2024 they’ve had a revival this year, and we’re calling it: this is the bikini style to be seen in. Swimsuits are also still holding their own, in bandeaus, v-necks and even cut out designs offering both coverage and versatility.
So, whether you’re currently planning for your next trip away or you just want to get ahead and snap up some new swimwear in preparation for your summer plans, we’ve got you covered. Not only do we have all the details on the biggest swimwear trends for this season but we're dishing out some top tips on which styles to shop for to ensure you feel your best all summer long. Keep scrolling for the edit…
1. Embellishment
Embellishment may seem the antithesis of flattering swimwear, drawing the attention of anyone who sees it, however it can actually be used to your advantage to ensure you feel your most confident. If swimwear usually leaves you feeling a little exposed, the addition of cleverly placed embellishments such as crystals or beading can feel like an extra layer of armour making the swimwear the star of the show. Simply add a pair of chic sunnies to match and prepare to find your inner diva.
Barbiecore isn't dead and this sparkly pink swimsuit proves it.
Picture this sparkly turquoise suit worn next to equally turquoise waters.
In high-shine gold sequins , this bikini is sure to wow.
If you're looking for more coverage, this long sleeve bikini offers extra protection without compromising on style.
Brides-to-be or just those who love to show off their tan, this crystal embellished white swimsuit is a real showstopper.
2. Two-tone
Monochrome was one of the biggest trends on the SS24 catwalks so it’s no surprise it’s trickled into the biggest swimwear trends too. Rather than showing up in loud monochrome prints, swimwear has taken a more minimalistic approach to the trend with colour block two-tone styles leading the way. If you’re someone who feels more comfortable in a classic black swimsuit, this is a great way to give the look a more trend-led feel. Simply go for a style with a contrasting white trim, like Monday Swimwear’s swimsuit, for an accessible way to wear it.
Avoid unwanted strap marks with this chic bandeau swimsuit.
Mint Velvet's black and white swimsuit is created with tummy control technology for a smoothing finish.
If traditional black and white feels too harsh, try Toteme's nude and black version.
If a bikini is more your style, this vest style set taps into the trend.
This Monday Swimwear swimsuit has underwired cups for extra support.
3. Metal details
Metal comes in all shapes and forms this season, from chunky chain style straps to geometric inspired detailing. Think of these additions like you would your jewellery, adding interest and elevating your pieces above basic swimwear. Wondering which style of metal swimwear is best for you? If you usually opt for a specific tone of jewellery, whether that’s gold or silver, mirror this through your swimwear for a coordinating look.
Karen Millen's sculptural suit looks much more expensive than its price tag thanks to the muted colourway and elegant detailing.
Bring the party to the pool in Oseree's glittery blue bikini.
Featuring sculptural metal detailing and a bold orange tone, Christopher Esber's swimsuit is truly unique.
Cult Gaia's clever cut out will give the illusion of a nipped in waist for added definition.
For an update on the classic strapless bikini, try Sakuranna's molten metal style.
4. 3D Flowers
Not for the fashion wallflower, quite literally, 3D florals are one of the biggest swimwear trends this season seen across both swimsuits and bikini styles. The key to making this trend work for you is to opt for swimwear with cleverly placed florals to draw attention to any areas you want to highlight as well as adding interest to any areas you want to camouflage. For example, vertically placed flowers will help elongate your frame while an off-centre floral can help balance your figure.
The bigger the flower, the more fun in my opinon and this bikini from Magda Butrym doesn't scrimp on the flower power.
Combining boho style crochet with on-trend 3D flowers, River Islands monochrome set is oh-so-chic.
Give florals a fresh feel by opting for this summer stripe print set.
Maygel Coronel's 3D floral swimsuits have hit cult status meaning they regularly sell out so move quick and snap up this one from Revolve.
Bright shades aren't just for summer, this pretty pink suit will still look great for winter sun breaks too.
5. High waisted
High waisted swimsuits have fallen out of favour in recent years but they’re back for 2024 and we couldn’t be happier about it. Ideal for flattering the stomach area and skimming the hips for a sculpting effect, high waisted bikinis work on practically all body shapes making them a great choice if you’re looking for an easy to wear bikini. Combine the cut with one of the above trends for maximum impact.
Mix and match Away That Day's tops and bottoms to create a set that's tailored to you.
John Lewis make some of the best fitting bikinis on the high street as this high waisted style proves.
With an old Hollywood feel, this monochrome bikini from Alexandra Miro feels classic yet fresh.
Hunza G are known for making some of the most flattering swimwear around. With a one size fits all approach, their clever fabric moulds to your shape to fit snuggly.
If you're a fan of statement prints, Paolita's belted bikini will be right up your street.
