This is the denim wash all the cool girls are adding to their wardrobe rotation this year

Take it from the experts

Known as the purest form of denim, this is by far one of the chicest and easiest styles to pair, especially if you're looking for the next denim trend in 2025. Dark (or raw) denim pieces are untreated and left in their natural form without any added chemicals or water, both of which are often used to achieve specific hues.

This offers a spectacular denim option and can often lead to more eco-friendly denim. Its naturally dark tone looks effortlessly chic, and it is essentially an easy way to incorporate an elegant edge into your everyday wardrobe rotation, and it comes cool girl-approved.

Whereas the noughties consisted of taught fits and stonewash denim, the denim revolution has seen a surge in this new, contemporary shade sitting on the periphery between deep indigo and black. The stitching is noticeably warmer, and the fits span everything from straight and wide-leg to barrel.

Influencer wearing raw denim

(Image credit: @lorihirshleifer)

Not only is this versatile hue available in jeans, but various brands are adapting it to your favourite wardrobe basics. From dresses to maxi skirts and even classic jackets, the possibilities are as endless as they are chic. It comes as no surprise that some of our favourite content creators have started to adopt this dark denim trend, styling it as full denim on-denim looks as well as tailored corsetted dresses.

Fisayo Longe wearing a raw denim dress

(Image credit: @fisayolonge)

So, if you, like us, are looking to invest in 2025's biggest denim hue, keep scrolling for the ultimate edit featuring true raw denim and inspired indigo pieces to elevate your denim rotation.

Shop raw denim

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.

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