Every cool-girl agrees, this is the only handbag silhouette to invest in this season

Bowling, but make it chic

It's not rare to spot a mundane item getting jeujed up by fashion's most creative minds. From Loewe's pigeon clutch to Chanel's basketball crossbody, plenty of humdrum items live to tell the tale of how the fashion set got their hands on them and turned them into iconic handbags.

This season's victim? The bowling bag.

Traditionally made in a hooded silhouette to secure bowling bags, the spacious bag is now celebrities, editors, and influencer's go-to handbag style this season. Coming in various iterations, the bowling bag has come a long way since its humble beginnings.

Inlfuencer wearing bowling bag

(Image credit: @anoukyve)

With luxury brands like Chanel, Dior, and The Row tapping into the style with suede, monogram, and colourful options- this handbag silhouette is so good that even high-fashion approves.

Of course, if you're also looking for an investment piece that won't break the bank, Marks and Spencer, Mango, and COS have also released their versions that are definitely wish-list worthy.

With styles coming in different sizes, colours, and textures, bowling bags are a great, effortless styling piece. Simply dress them up with a satin skirt, knee-high boots, and a coat for the office, or pair them with your favourite pair of denim, cashmere knit, and flats for an everyday sleek look.

Below, we have rounded up our top must-see picks. Whether you're browsing for your next investment piece or finalising your Christmas wish list– we got you.

Shop bowling bags

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.