And we are so excited.
Primark is known for its viral collaborations, from its huge Harry Potter range (we’re still dreaming about those Quidditch long johns) to its sell-out Beauty and the Beast collection.
This week the store has announced a new collaboration, and it’s unlike anything they have done yet.
The high street chain has teamed up with a very famous designer to create a line of designer bags at bargain prices, and it’s all thanks to Henry Holland.
Yes, that’s right. Primark is teaming up with Henry Holland to create four tote bag designs, from cat and dog illustrations to inspiring quote slogans, hitting stores this week.
And if that wasn’t exciting enough already, it turns out it’s all for a very worthy cause, with the Henry Holland X Primark collaboration actually being part of a bigger initiative.
The tote bags, costing £3 each (and made from 100% sustainable cotton by the way), will go towards supporting aspiring designers and nurturing new talent, with £1.32 from each purchase going to the Graduate Fashion Week Foundation.
‘We wanted to create something that worked for the Primark customer and was infused with the Henry Holland DNA,’ the designer explained about his new collaboration. ‘Colour, print and slogans were key, and ensuring the bags were made in an ethical way were high priorities for both myself and Primark.’
He continued: ‘I’m so excited about creating something so accessible that is raising funds for something I passionately believe in.’
We cannot wait for this.
