Polo Ralph Lauren’s most iconic pieces just got personal

The brand’s offering customisation on designer staples

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With everyone from Rosie Huntington-Whiteley to Duchess Kate as fans, Polo Ralph Lauren is a designer brand we turn to every season for chic classics, which is why we’re so excited about the newly launched create-your-own innovation.

For the ultimate expression of luxury, the recently opened flagship store on Regent Street in London is offering a brand new personalisation service on the most iconic designer pieces. Think classic mesh polo tops, Oxford shirts, blazers and caps, now all available to order with personal touches such as your initials or one of the brand’s new emblems. Some pay homage to our cool capital, including an English bulldog and a corgi, honouring Buckingham Palace’s most famous canine resident.

The Polo Custom shop, offered as an in-store experience or with online purchases, is your chance to get creative and personalise your favourite pieces from womenswear, menswear or kids collections. It’s really easy too – simply pick the colour for your classic Polo logo, or opt for your own monogram – perfect for a present, or a spot of self-indulgence.

Check out adaptions of the iconic Polo pony, national flags from around the world, Polo bears and several breeds of dogs – the hardest decision will be which new artwork to choose from the Polo Custom shop. The service is also available on signature fashion accessories such as the leather Sullivan Saddlebag, £399, which can be personalised with a hand-beaded strap, making it a truly one-of-a-kind investment buy.

You’ll find the Polo Ralph Lauren three-storey flagship store on the corner of New Burlington Street, where you can enjoy the complete Polo experience, from traditional architecture to vintage treasures and beautiful books.

Find the Polo Ralph Lauren flagship store at 169-173 Regent Street, Mayfair, London W1B 5TQ or find out more at ralphlauren.co.uk