The Most Iconic Celebrity Underwear Styles Of All Time

You may think that celebrity endorsements are pretty new age when it comes to underwear, but you'd be wrong...

You may think that celebrity endorsements are pretty new age when it comes to underwear, but you’d be wrong.

Since the early 1950s pin ups such as Marilyn Monroe, Bettie Page and Jayne Mansfield were all paid handsomely to model risqué collections.

Fast forward a few decades and performers such as Cher were often seen on tour showing off these revolutionary designs. However, the real coup came from Madonna’s iconic Jean Paul Gaultier conical bra which she wore for her Blond Ambition tour back in 1990.

Kate Moss’ classic black and white 90s Calvin Klein adverts were also seen as the forefront of fashion with branded underwear helping to empower even the most humble of women. This was evident when Wonderbra launched their “Hello Boys” campaign (1994) starring supermodel Eva Herzigova and became one of the world’s most iconic outdoor billboards, causing men to even crash their cars.

Nowadays the lingerie industry is worth billions; just think Candice Swanepoel modelling that $10 million bra, while starlets such as Alessandra Ambrosio have boosted sales further by combining her status as a Victoria’s Secret lingerie model with feminine care brand Always. Always Dailies pantyliners are the perfect way to achieve everyday freshness and style with feminine designs and added protection.

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Sponsored by Always Dailies. Keep that fresh knicker feeling all day long. *All underwear is from figleaves.com.