LFW is starting tomorrow, and here's how you can watch it
With the global pandemic still ongoing, fashion month as we know it has changed, perhaps forever. New York Fashion Week has been renamed the American Collections Calendar due to designers such as Tom Ford and Michael Kors stepping down from the original schedule to show their new collections at later dates.
Meanwhile the other fashion weeks are going ahead, but in the hybrid digital and physical format we discovered last season. While London will be digital only this season, with shows filmed sans audience, the good news is that you can get involved by watching everything from home.
And trust me, a little thing like Covid-19 will not be stifling any creative spirits...
London Fashion Week 2021 dates
This season, London Fashion Week, presented by Clearpay, will take place from Friday 19th to Tuesday 23nd February.
How to watch London Fashion Week 2021
While normally physical shows would be strictly invite only, the new digital format has totally democratised fashion, meaning everyone who loves it can watch from the comfort of their own homes, via the London Fashion Week website, as well as on social media.
You'll be able to get access to collection lookbooks, virtual catwalk shows, designer interviews, panels and much more.
London Fashion Week 2020 schedule
This LFW will be a mix of womenswear, menswear and gender neutral Autumn/Winter 2021 collections. Designers showing include Burberry, Halpern, Temperley, Richard Malone, Emilia Wickstead, Erdem and Victoria Beckham amongst others. There will also be a spotlight on emerging talent.
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The full schedule is available at londonfashionweek.co.uk, and you can keep up-to-date with the events as they happen through our best street style and catwalk looks edits, as well as all the gossip and trends.
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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